Our Faculty

• Phd of Business Management (UUM)
• Master of Business Administration (UUM)
• Bachelor of Business Administration (UITM)
• Diploma of Business Studies (UITM)

• Digital Banking and Fintech Innovation
• AI-Driven Marketing and Social Commerce
• Leadership Development and Corporate Governance
• EdTech and Smart Education
• Sustainability Leadership and ESG Integration
• Business Analytics and Data-driven Decision Making

Student Supervision

• 2022: “The Impact of AI-Powered Personalization on Consumer Behavior in E-Commerce: A Case Study of Malaysian Online Retailers” (Graduated)
• 2022: “Leadership Transformation in Malaysian SMEs: The Role of Digitalization and AI in Shaping Leadership Practices” (Graduated)
• 2022: “The Integration of Fintech in Malaysia’s Traditional Banking Sector: Challenges and Opportunities” (Graduated)
• 2022: “Sustainable Business Practices in Malaysian Corporations: A Study on the Implementation of ESG Principles” (Graduated)
• 2023: “Data-Driven Decision Making in Malaysian Retail Businesses: Leveraging Business Analytics for Competitive Advantage” (On Progress)
• 2024: “The Role of Artificial Intelligence in Shaping Consumer Preferences and Brand Loyalty in Malaysian E-Commerce Platforms” (On Progress)
• 2024: “Exploring the Impact of Leadership Development Programs on Employee Performance in Malaysian Public and Private Sectors” (On Progress)
• 2024: “AI and Machine Learning in Financial Fraud Detection: Analyzing its Impact on the Malaysian Fintech Ecosystem” (On progress)
• 2024: “Exploring the Role of Social Commerce in Shaping Marketing Strategies in Malaysia: Consumer Trust and Purchase Intentions” (On Progress)
• 2024: “Transforming Malaysian Education with EdTech: Evaluating the Impact of AI-Driven Personalized Learning on Student Performance” (On Progress)

1. “Unique Characteristics of Risks in Islamic Financial Institutions (IFIs)” Authors: Azahari Jamaludin, Salamiah Bt Muhd Kulal, Hadi Elmy Bin Hasnor, Yasmin Jamaludin, Raemah Abdullah Hashim
2. “Augmented Reality (AR) and Virtual Reality (VR) Applications in Tourism: Embracing Emerging Technologies for Improved Tourist Experiences in Malaysian Tourism Industry” Authors: Juhanita Jiman & Salamiah Muhd Kulal
3. “The Effects of Attitudes Towards Sustainability and Market Pressure on Smallholders’ Readiness Towards Sustainability Certification Implementation” Authors: Zanurul Huzaima Zainudin, Fazlin Ali, Amer Hamzah Jantan, Salamiah Binti Muhd Kulal, Juwaidah Sharifuddin, Kelly Wong Kai Seng, Muhammad Mu’az Mahmud, Zaki Aman, Nur Hanani Mansor, Nur Hana Basaaruddin
4. “The Relationship Between Corporate Governance Transparency, Corporate Social Responsibility Transparency and Financial Transparency on The Performance of Public Listed Companies in Malaysia” Authors: Azahari Jamaludin, Rozani Said, Suthan a/l Panchadcharam, Salamiah Binti Muhd Kulal, Nurul Rashidah Mohamed Roseli